New Avirex Work Takes Sexy, Vintage Turn

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NEW YORK Avirex, the 30-year-old leather-bomber-jacket brand, will launch a fall campaign that seeks to recapture the sexy pin-ups that graced World War II fighter planes. The work, via David Sirieix in New York, includes outdoor, point-of-purchase and a sweepstakes in which consumers can win a dream date with Hispanic supermodel Vida Guerra, who appears in an ad wearing a custom-made leather bomber bikini.

The execution, launching in October issues of FHM, Cargo, Vibe and Blender, will appear with an attached postcard that features a peel-off sticker strategically placed over Guerra’s bikini top.

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