LOS ANGELES – Apple Computer agency BBDO/L.A. this week starts shooting footage for what is likely to be a $10-15-million broadcast campaign this fall tied to an overhaul of its mainstay Macintosh line. Inside the computer company, the campaign is being viewed as crucial to generate revenue momentum for the Mac before the shift next year to machines based on the PowerPC processor. Neither agency nor client would confirm the budget, which hasn’t been set yet.
Copyright Adweek L.P. (1993)