This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

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Specs
Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy
What Experiential and promotional marketing agency
Where New York



Even as advertising is becoming more personalized, the idea of marketing on a grand scale is still in demand. No one knows that better than Magnetic Collaborative, a marketing shop with a rare expertise connecting digital to the real world with larger-than-life stunts.

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