New Ads Bring Humor to Roto-Rooter

CHICAGO – Roto-Rooter Services Corp., Cincinnati, today breaks its first-ever advertising campaign in the Chicagoland area to promote its plumbing services in a humorous manner. Outdoor boards show the lower half of a baby in a diaper and promise ‘We’ll fix any leak.’ Radio and television spots are also running during the next two months. Grant/Jacoby, Chicago, created the radio and outdoor ads; Borders, Perrin & Norrander/Portland, Ore. created the TV spot.
Copyright Adweek L.P. (1993)