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LOS ANGELES Miller Brewing Company is “in the middle of repositioning the advertising for Miller High Life,” a representative said today.
Peter Marino, acting corporate media relations director, said that Miller might be presenting new advertising ideas at a national sales meeting scheduled for Wednesday and Thursday in Milwaukee, but he added that it is “premature” to suppose that the faceless spokesman created by roster shop Wieden + Kennedy would be retired.
W+K, an independent agency based in Portland, Ore.,
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