Network Bazaar Begins to Mobilize

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NEW YORK – The network marketplace is slowly getting into gear for 1st QTR business. ‘There’s a lot of sniffing around and a lot of positioning,’ said Ayer senior vp Aaron Cohen. ‘The next two weeks will be fairly active.’ There has been some activity in prime, but not enough to get a good read on which way the market’s heading. ‘We think everybody’s got a lot to sell,’ said Cohen. News and daytime have been moving, with the latter well above upfront.



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