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NEW YORK The Netscape ISP this week broke a cable TV campaign that pits the $9.95-a-month Internet service provider against another low-cost alternative, NetZero.
In one 30-second spot from Omnicom Group’s BBDO in New York, two young guys compare their discount ISPs. As the Netscape loyalist points out his ISP’s Web Accelerator and other features, the NetZero subscriber quietly switches to his friend’s service. “Just the Net you need” is the tagline.
The campaign has two targets: 18- to 34-year-old value shoppers and Web-savvy men, who are 45 or older.
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