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NEW YORK — NetRatings continued its acquisition binge this week, acquiring ACNielsen’s stake in ACNielsen eRatings.com, a service that tracks audiences, advertising and user activity on the Internet globally.
The Milpitas, Calif.-based Internet audience measurement firm, which already owns a 19.9-percent stake in ACNielsen eRatings.com, said that it bought the remaining portion from ACNielsen for 749,341 shares of NetRatings stock, worth $9.6 million.
The acquisition comes on the heels of NetRatings settling a patent infringement dispute with Jupiter Media Metrix, which called for the former to purchase latter’s computer-use tracking patents for $15 million [IQ Daily Briefing, May 7].
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