Netgrocer to Stay Course

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NEW YORK — Netgrocer.com says it plans to stay the course despite the demise of Webvan, which on Monday announced it was filing for Chapter 11 as a prelude to shuttering its nationwide online grocery service. “We are not going to fold. We have an aggressive five-year plan and solid financial backing,” Netgrocer.com president Lisa Kent told Brandweek.

Unlike Webvan, which at one point had committed to building a multi-billion dollar system of warehouses located from coast to coast, Netgrocer has one major facility and ships only non-perishable goods nationwide via FedEx.

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