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NEW YORK Advertising on broadband platforms can be just as lucrative as traditional television advertising as marketers continue to find new ways to tap into sponsorship and promotional opportunities on emerging platforms, according to a report to be issued today by Nielsen Analytics.
The study, entitled “Whatever, Whenever, Wherever: How Broadband Is Redefining the Economics of Television,” contends that as marketers continue to learn how to use the Internet to their advantage, broadband video advertising can actually be a more effective way to reach consumers than traditional ad models.
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