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By Katy Eckmann
ATLANTA–Papa John’s, the country’s No. 4 pizza chain, takes swipes at behemoth rival Pizza Hut in its first network television campaign, breaking today.
Backed by a $5 million media budget, the television commercials were created by Fricks/Firestone here, newly christened to reflect the partnership status of creative director Elliot Firestone.
The two spots use humor to leverage the fact that Pizza Hut co-founder Frank Carney, who sold the chain to PepsiCo in 1977, is now a proud Papa John’s franchisee.
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