Nestle Taps Brann for Beverage Unit

BOSTON — Brann Worldwide has been hired by Nestle for marketing chores for the company’s beverage division.

The work will be handled by the San Francisco office of the Havas-owned agency, according to evp, chief strategy officer Andrea Franklin. She declined to discuss the assignment further, directing questions to executives at Nestle, who could not immediately be reached. The work is expected to consist mainly of relationship marketing and customer management assignments for brands such as Juicy Juice, though the scope of the work could expand beyond beverages, sources said. The budget was estimated by sources in the $7-10 million range.