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FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson.
Sources said the shift came after a review that included other Nestlé roster shops.
Nestlé spent nearly $34 million in media on its noncarbonated waters last year, according to Kantar Media.
FCB already works for Nestlé out of its Chicago office, handling pizza brands like Tombstone and DiGiorno. That office also just won a pitch for a corporate branding assignment, focused on health and wellness, after a review, sources said.
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