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Nestlé Purina PetCare is unleashing Purina Pet Gear, a dog and cat accessories licensing program. The line is designed to take over aisle space where generic-brand pet toys, beds, bowls and odor products are sold at supermarkets and independent pet stores.
“It’s a highly fragmented category — [outside of pet food,] there are not a lot of brands playing in the space,” said Rebecca Smith, director of new products and business development for Nestlé Purina PetCare.
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