After less than a year as president of TNS Media Intelligence North America, Bev Andal is stepping down. She’ll be replaced Oct. 1 by Mark Nesbitt, the current president of TNS MARX, the TNS division that tracks, reports and analyzes consumer promotions.
Andal will remain an advisor to TNS through the end of the year and join the TNS Media board.
“Mark was an obvious choice for this new challenge: He has a demonstrated history of growing mature businesses, excellent relationships with leading global brands, a deep understanding of consumer businesses and engenders strong team and client loyalty,” said Dean DeBiase, CEO of TNS Media.
TNS also announced Monday (Sept 8) that Evan Tracey was promoted to president of TNS CMAG (Campaign Media Analysis Group), from chief operating officer. As founder of CMAG, Tracey has been the go-to guru for intelligence on political and public affairs ad expenditure data.