Neopost Issues Change of Address

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NEW YORK Not every business is decrying the upcoming postal rate hike.

Seeking to take advantage of an opportunity, Neopost, a supplier of mailing systems, last week began distributing mailers by San Francisco-based Wayfinder, talking up the company’s ability to help corporations address the changes.

In one sent to existing customers, a stern looking man raises a questioning eyebrow. Text reads: “Is your business ready for the new shape-based postal rates?”

“The changes could have an impact on companies’ bottom lines.





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