Neighborhood Switches to Argus

Neighborhood Health Plan last week selected Argus Communications for its estimated $1 million advertising account.

Argus, an eight-person Boston shop specializing in multicultural marketing, overcame crosstown shops R&D Advertising and Wallwork & Curry in the final round of a review. Wallwork was the incumbent on the account and had worked for Neighborhood for the past eight years.

Bob Curry, co-chairman of the 21-person agency, wished Argus well with the business and said it has not been determined if the loss will precipitate layoffs at his shop.