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Most of the agencies featured in this year’s Media Agency Report Cards issue (the same 14 that received grades last year) should be pleased. No, they didn’t all garner A’s (as no doubt some of them will argue they deserve), but more than half of the group improved by at least a half grade compared to last year. Three shops— Mediaedge:cia, MediaVest and OMD—received overall A grades for their 2005 performances. That’s two more than the previous year.
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