N.E. Shop Debuts Papa Gino’s Work

Gearon Hoffman features New England Patriots kicker Adam Vinatieri in its first major work for pizza chain Papa Gino’s, which broke last week. Print includes one ad showing Vinatieri holding up his hands as if designating a good kick. The tagline remains “Pizza at its best.” Papa Gino’s split its ad account between independents Gearon Hoffman in Boston and Boathouse in Dedham, Mass., earlier this summer. The client spends $2-3 million annually on ads, according to TNS Media Intelligence/CMR.