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J. Walter Thompson was chosen last week to handle the $25 million New England Ford Dealers Association and will make presentations for two more dealer accounts within the next several weeks, said agency president Peter Schweitzer.
The agency, which now handles 52 of the 63 Ford dealer associations across the country, is scheduled to pitch for the $10-15 million Greater Michigan account later this week and the $10 million Washington, D.C., Ford Dealers Association in early February, he said.
The reviews were launched in November after W.B.
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