NCAA Webcasts Carry TV Spots

CBS said last week that it would offer high-speed Internet users live streaming video of up to 37 games in the first three rounds of the National Collegiate Athletic Association basketball tournament for $9.95. The “March Madness on Demand” Webcasts, also found at, will carry commercials during the normal broadcast breaks. Ten advertisers, including McDonald’s, Cingular Wireless, Pontiac and Nintendo, have signed on to insert 15- or 30-second spots in the Web programming, said a CBS Sportsline rep.