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Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal.
In play was more than $1 billion in annual media spending. Publicis Groupe's team, which included MediaVest and Starcom, walked away with the merged company's cable and theme park business, while WPP's Group's Maxus, landed the rest of what was formerly NBC's business, including Universal Studios. WPP's Mediacom continues to work for the media giant overseas.
A third contender made up of Omnicom Media Group and Horizon came up empty.
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