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A video shown at last week’s press conference announcing the official union of NBC and Universal asked attendees to “imagine the possibilities of this 24-hour cross-platform machine.” For the moment, that’s all one can do.
Executives were short on details about how they plan to leverage the properties, which include TV networks, a station group, a film studio and amusement parks. What is clear is that the new entity, with expected annual revenue of $15 billion, joins the ranks of media behemoths Time Warner, News Corp.
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