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NEW YORK NBC Universal is expanding its reach into outdoor video networks, introducing today an exclusive content and strategic ad sales partnership with Arena Media Networks.
Under the pact, NBCU will provide customized short-form content from NBC Sports, NBC News, NBC Entertainment, the local NBC owned-and-operated stations and NBC Weather Plus to air on AMN’s high-definition, flat-panel TV screens located in more than 30 stadiums and sports arenas.
AMN’s digital sports network is said to reach more than 80 million attendees annually in stadiums in markets such as New York, Los Angeles, Chicago, Dallas, Boston, Miami, Washington, D.C.,
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