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LOS ANGELES NBC Universal Digital Studios is testing a broadband video show that breaks with traditional brand integration—literally.
The peacock’s online production arm has closed an exclusive deal with popular viral-video site Break.com for Breakers, a program that features women going to elaborate lengths to break objects.
Breakers actually will seek marketers who want to volunteer to have their products smashed to smithereens in exchange for exposure to Break.com’s coveted young-male audience.
“We have a male audience that likes two things: attractive women and demolition,” Break.com
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