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NEW YORK Just days after it went public in announcing its pending split with Apple, NBC Universal unveiled a new partnership with Amazon.com to sell a variety of its prime-time series via the company’s fledgling Unbox video download service.
Last week, NBCU said it would not renew its contract with Apple, through which it sell episodes of many of its networks’ top shows via the iTunes Music Store. That deal, which runs through the end of this year, is said to have been deemed less than satisfactory by NBCU executives, since Apple has remained rigid on its pricing structure for TV series.
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