NBC to Stream Fall Prime-Time Lineup

NEW YORK NBC said it would stream full episodes of all its new fall prime-time series on NBC.com.

A total of six shows will be available on NBC.com for users to view the day after they air on TV. Included will be the first four episodes of the new comedies 30 Rock and Twenty Good Years, along with the first eight episodes of the dramas Studio 60 on the Sunset Strip, Heroes, Friday Night Lights and Kidnapped. Each show will be available for fans to stream for free, whenever they want, 24 hours a day.

All episodes offered online will be ad supported. As part of the new streaming initiative, starting on Oct. 1 NBC Universal plans to relaunch its video player on NBC.com (a strategy ABC.com also has in the works).

In addition to streaming its new shows, NBC said it would launch a series of live blogs for its prime-time shows, both new and returning. Fans will be encouraged to log on and offer commentary on the premiere episode of shows like Law & Order and My Name is Earl, while interacting directly with these shows’ creators and producers.

The decision to post all of its news shows on the Web is part of a major promotional effort undertaken by the fourth-place network, said NBC executives. “When you launch a new season, it’s important that you get the shows in front of as many eyeballs as possible,” said Jeff Gaspin, president of NBC Universal’s cable entertainment, digital content and cross-tetwork strategy. “We’ve created a variety of new, engaging digital offerings to generate excitement and drive viewership to the network.”