NBC Readies Cross-Promo for 'Heroes'

NEW YORK Heroes, NBC’s new fall drama about regular Joes who learn they have superpowers, will receive a cross-platform promotional push via partnerships with National CineMedia, Nissan and Apple’s iTunes.

The effort will include brand integration and consumer sneak previews.

Beginning next month, the entire series will run free of charge on iTunes along with trailers, “making-of” footage and other bonus content. The network seeks to build early buzz by letting “moviegoers be the first to experience this daring new series with its own theatrical feel,” said John Miller, chief marketing officer at NBC Universal Television.

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