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NEW YORK NBC has cut independent Palisades Media Group from its media review, sources said.
The other six contenders have all advanced. Moving into the finals are the three incumbents: independent Horizon Media, MDC Partners’ Media Kitchen and Publicis Groupe’s MediaVest, as well as Interpublic Group’s Initiative and deutschMedia, and Publicis Groupe’s Fallon, per sources.
Palisades is based in Santa Monica, Calif.
Agencies either declined comment or did not return calls. NBC has declined to comment during the review process, which began in July.
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