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The NBA has aligned with more than two dozen marketing and promotional partners to support NBA Europe Live 2008 presented by EA Sports, a four-game tour of Europe this month.
The alliances represent the biggest support in the three-year history of the tour in terms of number of partners and marketing dollars. The four-game event will feature the Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards playing in Barcelona, Berlin, London and Paris, from Oct.
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