Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NBA all-star Dwight Howard, tennis star Ana Ivanovic and teen soccer star Jozy Altidore will be the latest athletes to be featured in a Got milk? Effort. The effort will differ from past campaigns in that it will promote chocolate milk as well as support milk’s role in exercise recovery.
The campaign will be anchored by print, Internet, a 25-city “Refuel Your School” tour to reward 25 high school athletic teams for choosing chocolate milk to refuel and rehydrate, and a “Go Pro For A Day” sweepstakes offering the opportunity to spend time with Howard, Ivanovic or Altidore or prizes including adidas’ gift cards.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in