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Once upon a time, the National Basketball Association was “fan-tastic.”
It still is—but ever since Michael Jordan decided to play golf instead of basketball, the game’s popularity has waned.
The remedy? Go global.
With that in mind, NBA Entertainment in Secaucus, N.J., has created three spots for international viewers. Using light-driven animation and fast-paced editing, the work gives dimensional ity and movement to still images culled from NBA-E’s photo library.
The spots feature the NBA’s brightest stars: Shaquille O’Neal, Vince Carter, Tim Duncan.
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