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NEW YORK Christina Aguilera touts the National Basketball Association playoffs with a 90-second music video-like commercial featuring her new single, “Fighter.”
The ad, which debuts April 6 during ABC’s broadcast of the Washington Wizards and Boston Celtics game, features Christina performing the song at the Los Angeles Staples Center. Shots of her singing in the locker room and arena are intermixed with those of basketball players including Michael Jordan and Kobe Bryant in action. After the playoffs begin, the ad will be updated with highlights from the most recent games.
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