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To further embrace the Hispanic community, the National Basketball Association is launching a new marketing campaign entitled “éne•bé•a.”
The “éne•bé•a” campaign will highlight the NBA’s Latino players. TV spots starring players like Carlos Arroyo, Pau Gasol and others will run on ESPN, ABC, TNT, Telemundo, ESPN Deportes and others. At www.nba.com/enebea, these players will be featured in Webisodes, photo galleries and feature stories. Ads will also air during Spanish-language game broadcasts on the radio.
Music is a big factor for the effort.
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