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Four agencies have emerged as finalists for the U.S. Navy’s $40 million account: Young & Rubicam, Bates Worldwide, Campbell-Ewald and incumbent Rapp Collins Worldwide, which is partnering with fellow Omnicom Group shop Martin/Williams, sources said.
Each agency gets three hours to present creative ideas; a client panel will then ask questions, according to sources.
The pitches, which will take place at the Navy Yard in Washington, D.C., begin today with the team of New York direct marketing shop Rapp Collins and Minneapolis agency Martin/Williams, sources said.
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