Navistar Review Rolls

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Search Still On Amid Acquisition Rumblings
CHICAGO–Heavy-truck manufacturer Navistar International Corp. here said its search for an ad agency continues and is undeterred by reports that the company is an acquisition target of Volvo AB of Sweden.
Navistar earlier this month parted with Ogilvy & Mather in Chicago, saying it was looking for “increased staffing and a more strategic partnership.” The company was in the process of contacting agencies when reports surfaced last week that Volvo was interested in purchasing Navistar, which posted 1998 sales of $8 billion.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in