Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Navistar International has named KSL Media for buying and planning chores, following a review that included the incumbent, Havas’ MPG, Aegis Group’s Carat and Publicis Groupe’s StarLink.
KSL, an independent here, will handle strategic planning and buying across all media platforms, with the exception of the company’s branded entertainment efforts, which were shifted to Fathom Communications earlier this year from MPG without a review.
Navistar’s estimated ad budget for the coming year is $15 million, per sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in