Navigy Turns to FCB for Interactive Development

Foote, Cone & Belding has picked up interactive work for Navigy, a year-old healthcare consultancy connected to an existing FCB client, the agency said.

Navigy is a subsidiary of Blue Cross and Blue Shield of Florida, an FCB Chicago client for the past four years.

Jacksonville, Fla.-based Navigy’s business is to provide “ideas that will tech nologically enable new ways to deliver healthcare services and solutions to consumers,” said Zain Raj, who heads FCB’s new-business team under the title of chief growth officer.

The account will be run by Margo Conant, senior vice president, management director, who reports to Raj.

The Chicago shop bested three other finalists for the business, which sources estimated could bill in the $5 million range.