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In an effort to expedite its agency search, the U.S. Navy has made an unusual request: provide “top-level” creative ideas as part of an initial submission that is due today.
As a result, contenders must submit work before they present and will be limited to using only those materials, sources said.
More than a dozen agencies contacted the Navy about its $40 million account, which includes traditional advertising, direct marketing and interactive duties, said Commander Tom Howington.
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