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BOSTON Fitness equipment company Nautilus Group said it has assigned its projected $95 million global marketing business to a team of Interpublic Group agencies led by Foote Cone & Belding.
The work had been mainly in-house and there was no review, an agency representative said.
FCB’s Seattle office will lead the account, working with IPG siblings such as ID Media, Marketing Drive, The Hacker Group and Marketing Corporation of America.
“We needed an external partner with the broad and deep resources of Interpublic and the creative savvy of FCB to get the most out of our company’s marketing and advertising investments,” said Tim Hawkins, chief customer and marketing officer of Nautilus, in a statement.
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