Nautilus Taps FCB for $95 Mil. Global Initiative

BOSTON Fitness equipment company Nautilus Group said it has assigned its projected $95 million global marketing business to a team of Interpublic Group agencies led by Foote Cone & Belding.

The work had been mainly in-house and there was no review, an agency representative said.

FCB’s Seattle office will lead the account, working with IPG siblings such as ID Media, Marketing Drive, The Hacker Group and Marketing Corporation of America.

“We needed an external partner with the broad and deep resources of Interpublic and the creative savvy of FCB to get the most out of our company’s marketing and advertising investments,” said Tim Hawkins, chief customer and marketing officer of Nautilus, in a statement.

In the statement, the client said it is looking to leverage “a marketing program projected … to exceed $95 million for [the] Nautilus, Bowflex, Schwinn Fitness and Stairmaster brands to support all channels where the brands are marketed.”

The Vancouver, Wash.-based client spent more than $95 million on ads last year and $40 million through August, per Nielsen Monitor-Plus.