As it turns out, Nationwide's appearance during the Super Bowl will be a double feature.
Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it will also run a spot from Ogilvy & Mather that centers around a social cause, according to sources. Both ads will last 45 seconds and are expected to appear during the second quarter. Competitor Esurance will also run two Super Bowl commercials this year.
Nationwide hasn't revealed the cause it will champion. But just last week, it unveiled an effort designed to reduce car accidents involving children. Called "Make Safe Happen," the initiative is a partnership with Safe Kids Worldwide and Nationwide Children's Hospital in Ohio. The insurance company also helps the B.A.S.S. Conservation Fund and the Bowlers to Veterans Link.
Ogilvy referred calls to Nationwide, where a representative declined to discuss the second ad but did say, "We do have a few surprises for Super Bowl viewers."
Regardless of the cause, the ad won't be released before the game. The Kaling spot, which Nationwide unveiled on Jan. 22, has since generated more than 2.5 million views on YouTube. Here's another look: