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When you’ve got Fabio, it’s hard to let him go. That is how TM Advertising in Irving, Texas, found themselves shooting Nationwide Insurance’s first Super Bowl ad with the male model in Venice last month.
The creative team, led by creative directors Wade Alger and Jay Russell, was shooting Fabio for a Nationwide billboard with a romance-cover theme at the beginning of December when copywriter Ryan Carroll suggested they shoot a TV spot—as long as they had the star.
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