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Nationwide has winnowed the list of agencies contending for its media account to two, per sources: incumbent Universal McCann, a unit of Interpublic Group, and MediaCom, owned by WPP.
The insurance company spent $210 million in major measured media in 2008, according to Nielsen.
The client launched parallel creative and media reviews in late December.
Earlier this month Nationwide awarded the creative business to Durham, N.C.-based independent shop McKinney. Interpublic Group’s TM Advertising had been the incumbent.
Sources
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