Nationwide Direct Moves Westward

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WCJ’s $20-30 Million Multimedia Campaign Set to Break in 21 States
SAN FRANCISCO-Wunderman Cato Johnson here is preparing to roll out a new branding campaign in 21 Western states for Nationwide Direct, the direct-to-consumer auto insurance unit of Nationwide Insurance Enterprise, Columbus, Ohio.
This is Nationwide Direct’s first cohesive multimedia campaign. Billings are estimated at $20-30 million. The working tagline is: “Better price. Better service. Better call us.”
WCJ/SF won the account, its largest, last January. But Nationwide Direct only made the decision public this month to avoid alerting competitors such as Allstate that it was working on new advertising.





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