On a National Mission

Zimmerman & Partners has named Jamie Korsen chief marketing officer.

Korsen, 37, most recently president of KSL Media in New York, will assume new-business responsibilities previously handled by Jordan Zimmerman, CEO of the Fort Lauderdale, Fla., agency.

“Jamie brings youth, enthusiasm and great experience,” said Zimmerman. “He knows what avenues we need to go down to accomplish our long-term goals. His job is to open the doors.”

Korsen’s hiring is another indication of Zimmerman’s determination to grow his Omnicom-owned retail powerhouse (2001 billings: $702 million; revenue: $112 million) into a national player.

Zimmerman built his retail advertising success on the strength of what he calls “brandtailing.” The agency uses state-of-the-art tracking metrics to drive sales for retail clients such as Nissan USA (regional dealership associations), AutoNation and Mars Music while building brand awareness.

In the last weeks, his courtship of Cliff Freeman and Partners in New York has intensified. The two shops are jointly pitching The Wiz account, a litmus test of their compatibility.

“Zimmerman is looking to build his branding and creative capabilities,” said one source. “A Cliff Freeman acquisition makes absolute sense.”

Korsen’s hiring completes a new executive team that includes Pat Patregani, promoted to president and managing director last year, and retail marketing veteran Ron Fabro.

“My directive is to solidify asignificant amount of new business,” said Korsen. “The first step isthe Southeast, then I’m going national.”