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The Department of Defense put questionnaires on its Web site last week for agencies to submit media and creative criteria on por tions of its National Guard Bur eau account.
The total media budget is estimated at up to $150 million [Adweek, Nov. 6].
Agencies can re spond to any of the NGB’s six separate RFPs, which include traditional advertising, state media programs, classified ads, marketing, recruiting and retention, and Internet services.
The Arlington, Va.-based client seeks shops to create, plan and execute advertising for the NGB’s Army, Air, Public Affairs and Family programs, as well as separate public service announcements, among others.
Questionnaires are due back March 15.
The questionnaires’ release had been scheduled for December, but it was de layed until last week because “we had to further define the requirements, which took longer than expected,” said Elizabeth Keys, a contract specialist who is helping to coordinate the process.
One media-agency executive who had...
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