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CHICAGO National City is set to award its $40 million advertising account to Interpublic Group’s Campbell Mithun, according to sources. The bank’s previous agency was Campbell-Ewald.
The Minneapolis agency beat independent agency Blattner Brunner, Pittsburgh, for the business, according to sources. Agency executives at the shops either couldn’t be reached or declined comment.
A National City representative declined to confirm the selection.
Campbell Mithun will handle all of the banks brand and retail marketing and advertising, including strategic planning, creative and media duties.
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