National City Adds Wyse to Roster

CHICAGO National City Bank has contracted Wyse Advertising to handle selected projects, according to agency executives.

The Cleveland shop will work in conjunction with the institution’s agency of record, Campbell-Ewald of Warren, Mich., said Wyse Advertising president Marc Wyse. “There’s so many assignments that come up every single day, there’s enough to go around,” he said.

Wyse said the assignment rekindles an old relationship: Wyse Advertising had been the Cleveland financial institution’s lead agency more than a decade ago when it was a local bank. National City Corp. now has operations in six states: Ohio, Illinois, Indiana, Kentucky, Michigan and Pennsylvania.

C-E won lead agency duties on National City’s $10 million account last October following a review that included Martin/Williams in Minneapolis and Euro RSCG Tatham Partners in Chicago.