National Auto Cellular Joins Telecom Niche at Ackerman

The Irving, Texas, office of Ackerman McQueen added another wireless telecommunications client to its roster recently with Dallas-based National Auto Cellular.
The eight-store retail chain in Texas and Kansas selected the Oklahoma City-based agency for its “successful track record in building brand awareness for telecommunications clients,” according to a statement from Ray Bauer, retail director at National Auto Cellular. The shop’s experience in the wireless category, for both carriers and retailers like Southwestern Bell, WilTel and Cellular World, was cited.
National Auto Cellular is a division of Carrollton, Texas-based phone distributor CellStar. Billings for the print, outdoor, in-store and radio work were undisclosed.
Agency president Tom Millweard said the decision came after several rounds of capabilities discussions. Other undisclosed agencies also sought the account.
The shop said its first work is a large vertical print ad showcasing “the world’s smallest phone at the world’s smallest price.”
“Our goal is to break through the sea of wireless competitors and send people to one of our client’s outlets, which isn’t an easy task when you consider there are over 120 companies to choose from in the Dallas area alone,” said agency senior vice president and creative services director David Lipson.
Ackerman, which also has offices in Tulsa, Okla.; Colorado Springs, Colo.; and Fairfax, Va., had 1996 billings of $123 million.