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LOS ANGELES – National advertisers pumped a healthy 20.5% in additional revenue into L.A. radio for the first quarter of 1993, compared to the same quarter last year.
Radio spending from national advertisers totalled $20.3 million for the first quarter of 1993, up from $16 million in the first quarter of 1992.
Those figures were twice as high as national revenues cross country, according to Miller, Kaplan, Arase & Co., the L.A. accounting firm that compiled the data based on reports from 20 local radio stations for the Southern California Broadcasters Association.
Local advertisers spent $62.3
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